Transmedia

Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to an understanding of the story world.


My own interpretation of this is that transmedia contextualizes storytelling in all elements whilst each element withholds it's own medium and contributes to the development of the story world, as the way in which stories are told progressively changes over time; not because of how they have to be told but how they -can- be told.

What is it that makes each media specific? Marshall McLuhan - The Medium is the Message.

Media specifity comes from each form of media and the medium through which it was told being specific in various ways, and that the way we tell it affects the message being told. It is unsuitable for some messages to be passed through some mediums.

Transmedia production is as old as the human race. Stories are the content of our lives.

Stories are the oldest form of entertainment among civilization and the myths and legends of Ancient Greece tend to be the most obvious example of these, although every culture and civilization has it's own myths and legends to tell, as well as other messages.

Oral tradition, to song, to painted image, to sculpture, to written text, to photograph , to film to games. e.g The Odyssey,

Greek myths and legends.

I believe this reinforces what I mentioned regarding transmedia contextulizing storytelling and affecting how it can be told, as stories such as The Odyssey have had novel and film interpretations.

Media Specifity / Transmedia, Cubism / Abstract art, Graffiti and Street art.

This identifies a difference in how messages are spread through a medium, as graffiti and street art and other transmedia mediums are modern, though cubism and abstract art are also recurring and increasingly popular way of displaying and showcasing messages with both subtle and explicit meanings.