Making a presentation is about making an informative awareness to an audience of something, introducing an idea; showcasing something, explaining it. Sharing a problem and asking the audience's participation or their opinion of it, explaining your research and revealing your own opinion of it, and detailing and evaluation that summarises your thoughts on the subject.
A presentation that doesn't do these is bad; and the difference between a good presentation and a bad one can mean the successful pitching of an idea or the immediate failure to attract any attention to it.
Presentations should contain as little text as possible; small sections of information for people to be able to immediately identify the purpose of the slide and the information on it, without having to sift through irrelevant details. An explanation should be given over it explaining any other details, including ones already mentioned but more in depth, and ones not mentioned that are relevant but not entirely trivial.
Clip art looks cheap, rushed, and low resolution images make the presentation look ill prepared. Images should be crystal clear and of a high quality, so that people are immediately able to identify what the image is, and can appreciate that time has been taken to cast the image in a good light. A low quality image reflects low quality standards.
Bullet points can be boring and distracting although they work well when used in the right context.
Videos to reinforce points made as both valid and evidenced can greatly increase the impact of the points or ideas you are trying to make, even if in the form of research, and can better hold the audiences attention.
Simplicity, efficiency, connections and a minimal but concise amount of slides are paramount to a good presentation.
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